Search Engine Optimisation
What is Search Engine Optimisation?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.
These days the majority of us turn to either Google, Yahoo or MSN to search for what we're looking for. Webmasters report that on average Google delivers 80% of website traffic, Yahoo 15% and the remainder 5%.
We usually scroll the first page of results...possibly the second and find what we want. So how do you get your website to appear on the first or second page? It's all about achieving a high page ranking which can be helped by Search Engine Optimisation (SEO).
This is why it's so important to optimise your website and make it "search engine friendly". There are some key steps to improving your chances of a top search engine ranking and we perform this important task before building a website.
Our SEO service includes:
- Research into industry competitors
- Keyword and description research
- Appropriate Title
- Inclusion of Meta Tags
- Inclusion of ALT Tags
- Heading tags
We can also monitor the most popular keywords used to visit your site with our website hosting statistics and modify accordingly.
It is important to highlight however, that we do NOT guarantee a #1 ranking. Google does not provide recommendations on ways to guarantee high page rankings but does provide tips on ways to improve a website and ensure it is not dropped from search engine results altogether. We follow these recommendations and continually monitor SEO techniques to provide ethical and fair SEO solutions.